Apple stopped producing iPods almost 22 years later.

Apple stopped producing iPods almost 22 years later.

The iPod started with a simple purpose: let’s create a music product that will make people want to buy more Macintosh computers. In a few years, it will transform the consumer electronics and music industry and make Apple the most valuable company in the world.

Arrived in October 2001 for the first time, a pocket-sized rectangle weighing 6.5 ounces with a white face and polished steel frame. It was packaged with white airbuds in a custom color, moon gray, and contained 1,000 songs.

In the years that followed, it exploded in popularity, becoming known as the iPod Generation. For most of the 2000’s, people were traveling around the world, with headphones hanging from their ears. IPods were everywhere.

On Tuesday, Apple formally said goodbye to all of them. The company announced that it had phased out production of its iPod Touch, ending a two-decade run of a product line that affected the creation of the iPhone and gave Silicon Valley global capital. Helped to change the center of

Since the introduction of the iPod in 2001, Apple has sold an estimated 450 million of them, according to venture capital firm Loop Ventures, which specializes in tech research. Last year, it sold an estimated three million iPods, a fraction of the estimated 250 million iPhones sold.

Apple has reassured consumers that music will live on, mostly through the iPhone, which it introduced in 2007, and Apple Music, a seven-year-old service that testifies to consumers’ innovative preferences. The days of buying and owning 99% of the songs on the iPod largely gave way to monthly subscription offers that provide access to a wide range of music catalogs.

The iPod provided a blueprint for Apple for decades through unparalleled industrial design, hardware engineering, software development and service packaging. It also shows how the company rarely comes to market with a new product first but often wins.

In the late 1990’s, the first digital music players began to appear. Early versions can contain up to two dozen songs, allowing people to pocket those songs in the early days of copying CDs to their computer.

Steve Jobs, who returned to Apple more than a decade ago in 1997, sees the emerging category as an opportunity to give modern appeal to Apple’s legacy computer business. A diehard music fan who ranked the Beatles and Bob Dylan among his favorite artists, Mr. Jobs thought tapping into people’s love of music would persuade them to switch from personal computers powered by Microsoft to Macintosh. I will help, there were more than 90. Percent market share.

“You didn’t have to do any market research,” said John Robenstein, then head of Apple’s engineering department. “Everyone loved music.”

Mr. Robinstein helped accelerate product development by discovering a new hard disk drive made by Toshiba during his trip to Japan. The 1.8-inch drive had the capacity to store 1,000 songs. In short, it enabled a Sony Walkman-sized digital player with more capabilities than anything on the market.

The iPod was developed with the acquisition of a company with Apple’s MP3 software that would form the basis of iTunes, a digital jokebox that organized people’s music libraries so they could quickly create playlists and Move songs. It reinforces Mr. Jobs’ vision of how people will buy music in the digital age.

“We think people want to buy their music downloads on the internet, just like they bought LPs, just like they bought cassettes, just like they bought CDs,” he said in 2003. Said in a conversation.

At the time, a service called Napster was tormenting the music industry, making it possible for people around the world to share any song for free. Mr Jobs slammed the music industry by marketing the new Mac’s ability to copy CDs with the trademark slogan: “Rip. Mix Burn.” According to Albie Galoton, then an executive at Universal Music Group, the campaign pushed Apple’s music industry into a corner.

Mr Galoutin said the labels had finally agreed to allow Apple to sell songs on iTunes for 99 cents. “We folded because we had no advantage. The easiest way to fight piracy was with ease,” Mr Galoton said.

The نسل 399 price tag for the first-generation iPod dampened demand, limiting the company to less than 400,000 units sold in the first year. Three years later, Apple released the iPod Mini, a 3.6-ounce aluminum case that came in silver, gold, pink, blue, and green. It cost 249 and contained 1,000 songs. Sales exploded. By the end of its fiscal year in September 2005, it had sold 22.5 million iPods.

Apple boosted the power of the iPod mini by making iTunes available for Windows computers, allowing Apple to introduce its brand to millions of new users. Although the tactic would later be described as a blow to business acumen, former executives said Mr Jobs resisted at the time.

Soon, iPods were everywhere. “It flew like a rocket,” said Mr Robinstein.

Still, Mr. Jobs urged Apple to make the iPod smaller and more powerful. Mr Robinstein said the company had stopped production of its most popular product ever – the iPod Mini – to replace it with a thinner version called the Nano, which started at $ 200. The Nano helped the company nearly double its unit sales to 40 million over the next year.

Perhaps the most important contribution of the iPod was its role as a catalyst in the creation of the iPhone. As mobile phone makers begin to introduce devices that can play music, Apple executives are concerned about leapfrogging with better technology. Mr Jobs decided that if that happened then Apple should do it.

The iPhone continued to attract the combination of software and services that made the iPod a success. Success with iTunes, which allows users to back up their iPhone and play music on the device, is evident from the development of the App Store, which allows people to download and pay for software and services. Allowed

In 2007, the company acquired its longtime corporate maker – Apple Computer Inc. – left and just became Apple, which has been an electronics wizard for six years.

“They showed the world that they have an atomic bomb, and five years later they have a nuclear weapon,” said Talal Shimon, chief executive of InterTrust Technologies, which is currently working with the music industry on digital rights. Is a management company. “After all, there was no doubt that Apple would own everything.”

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