Imagine a social network the place there are not any filters or retouching and you may solely submit as soon as a day and also you solely have two minutes to take an image. This is a BeReal app, launched in France in 2020. The Loyalty social network has captured the consideration of customers round the world and received the most downloaded app in the United States.
In March, BeReal reached 10 million every day lively customers worldwide. In the identical month final yr, there have been a bit of greater than 100,000 purposes. In the final 28 days, roughly 413.1 thousand BeReal have been downloaded from the Play Store in Brazil, together with solely Android customers. In the second quarter of this yr, the nation had the third highest progress in downloads, with a 2,803.3% improve in comparison with the earlier quarter.
Registration could be very easy: you enter your title, date of beginning and cellphone quantity. The app will ship a verification code to your gadget, and after coming into that quantity, you will select your username. Then you should utilize the social network.
The operation of the software can also be confidential. Once a day, all customers will obtain a BeReal message at a random time. When you click on on a message, the digital camera opens and you’ve got two minutes to document what’s taking place. The recording is made by the entrance and rear cameras of the cell phone. You can see your folks’ photographs solely after you ship your submit.
The network additionally has a “RealMoji” function the place you may react to different customers’ posts by taking footage that mimic the emojis.
BeReal’s success upsets rivals
With the success of BeReal, TikTok has determined to launch a brand new app referred to as TikTok Now. The app launched final Thursday (15/9) in the United States and has already landed in Brazil. It invitations the person to share distinctive on a regular basis moments with out filtering or enhancing.
The social network sends the notification as soon as a day, throughout posting. When a person clicks on a message, they’ve three minutes to take a ten-second photograph or video utilizing the entrance and rear cameras. Like BeReal, TikTok Now permits customers to see their associates’ posts provided that they share a photograph or video that day.
In addition, Instagram is testing new performance similar to BeReal and TikTok Now. Called “Open Challenges” in Portuguese, the innovation affords customers two minutes to submit a photograph with the back and front digital camera with none sort of filter.
Currently, Instagram has a “twin” function the place you may document content material with two cameras at the identical time. This function was launched after BeReal grew.
In the “double” announcement, Instagram head Adam Mosseri additionally highlighted different options coming to the platform, similar to video integration, templates and improved remix performance.