Binance has partnered with Cristiano Ronaldo for the NFT and Web 3 project.

Binance, one of the world’s largest cryptocurrency exchanges, announced on Thursday (23) a partnership with Cristiano Ronaldo, the world’s five-time best football player, Non-Fungible Tokens (NFTs). ) And a collection of web projects to get started.

In a statement, the company explained that through this partnership, it will launch a global campaign aimed at introducing Web3 to the player’s fan base with NFTs entering the world.

In the coming years, CR7 (also called Cristiano Ronaldo) and Binance Binance will build a series of collections exclusively for sale on the NFT platform. The first of these should be released later this year and will feature designs created in conjunction with Ronaldo.

“Cristiano Ronaldo is one of the best footballers in the world and has gone on to become an icon in many fields,” said Changping. And through charity work has brought together one of the world’s most dedicated fans.

“We are excited to offer his fans special engagement opportunities to connect with Ronaldo and own a piece of the sport’s glorious history,” the executive said.

On the other hand, Ronaldo emphasizes the importance of relationships with fans and how the corrupt world can improve it. “The idea of ​​gaining unparalleled experience and access through this NFT platform is something I wanted to be a part of,” said the player. “I know fans will love this collection as much as I do.”

The relationship between corrupt companies and sports is nothing new, big names in the market are currently sponsoring franchises in various sports. One of the leading names in the business is Crypto.com, which acquired the rights to the field in a 21 700 million deal with the Los Angeles Lakers basketball team in 2021, and this year named the Miami F1 circuit.

However, in recent weeks, cryptocurrency prices have had an impact on exchange revenue, as Coinbase, Gemini and Crypto.com themselves have announced major cuts in recent weeks.

Binance, on the other hand, has recently taken a different approach, saying it is financially healthy and is moving forward with signatures in a number of areas.

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