[CULTURA DIGITAL] Web 3.0: My data is mine

Web3 has the potential to create a fairer Internet that empowers people to be sovereign – that means the power to personal and management who advantages from their time and knowledge.


Per Alexander AdoglioCMO h sonic and digital entrepreneur.
write about as soon as each two weeks Digital tradition For SC Inova

In September 2016, the world was shocked by the information of Donald Trump’s election to the presidency of the United States. The potential “new chief of the free world” has been a profitable and failed businessman, TV present host and the supply of a lot criticism for his sexist stance for many years. In simply 15 months of campaigning, New York’s Big Brother has overtaken favourite Hillary Clinton, lashing out at Republicans on immigration, advocating for gun management, and outing ultra-conservatives. of the world. For higher and for worse.

Just a few years later, some obscure details about this specific election in North America, within the center Rumors of Russian election meddling. In the course of a sequence of accusations and evaluation of historic data, it was concluded that Trump’s victory was achieved via the manipulation of posts within the algorithms of social networks, particularly Facebook. The new president’s marketing campaign invested $250 million in internet advertising raised the extent of class it made it attainable to generate content material and handle communities influences and radically adjustments consciousness majority of voters.

Building on a 2010 research and exploiting loopholes within the platform’s algorithms, Cambridge Analytica mixed data mining and evaluation with strategic communications for the electoral course of. Despite Mark Zuckerberg’s makes an attempt to disclaim that the platform’s consumer data was used within the course of, the manipulation was confirmed, with data collected from 87 million individuals, sparking an enormous civil lawsuit towards Silicon Valley’s favourite social community. confirms for growing laws worldwidetogether with implementing GDPR processes.

Data was collected utilizing an utility known as it is your digital lifeconstructed by academician Aleksandr Kogan, the place tons of of hundreds of customers had been paid to take persona assessments and agreed to have their data collected for tutorial use.

However, the app additionally collected info from take a look at contributors’ Facebook buddies, leading to a set of tens of hundreds of thousands of bits of data. Facebook’s “platform coverage” solely allowed the gathering of data from buddies to enhance the consumer expertise on the app and didn’t enable it to be offered or used for promoting, even making a market with a global utilization schedule.

Although all this was revealed, the billionaire was fined, the data coverage was applied, and the extremist teams had been banned from the networks. digital life won’t ever be the identicalmain us all to a brand new form of nervousness: the place did you set my data?


The same scenario occurred in the course of the 2018 elections in Brazil, when bots had been used to “mass shoot” WhatsApp messages and faux information teams on social media, amid accusations that they weren’t pretending to be truthful by abusing trials and interrogations. crepto-currency”, known as “bitcóio” (sic).

Perhaps one of the necessary pillars for Web 3.0, the usage of consumer data has turn into the premise for enterprise scalability, each strategically and legally. The digital acceleration of current years and the adoption of sure safety measures by actions for equal rights in varied fields have in some ways led to the creation of clusters and closed communities, permitting us to undertake new instruments that problem the unique idea of belief. .

With the adoption of blockchain platforms and the power to validate P2P transactions with out the intervention of intermediaries, the difficulty of belief stays fully within the background, as we do through the use of and integrating Web 3.0 instruments, particularly DeFi (Financial Decentralization). In a web-based relationship, we need not fear extra concerning the validity of the opposite get together, as a result of we do not know who he is, solely his alias and digital pockets quantity. In some circumstances, we can also see your avatar.

Compared to our present digital life, we are able to say that in Web 2.0 you should use many free companies the place you can also make your data accessible to be used on platforms and promote them with permission already granted when it comes to manufacturing or sale. use. With the appearance of Web 3.0, you’re utilizing comparable however decentralized platforms that shouldn’t have a single proprietor managed by token holders who receives a commission for this use by promoting different tokens or NFTs.


There’s quite a lot of speak concerning the lack of readability about who we’re coping with, a few of the current fraud circumstances, the DAOs which were hijacked and misplaced their treasure, and the sale of fakes on the High Seas. and plenty of extra rip-off tokens on the market on Binance. There is additionally the maxim that organized crime will profit from these nameless transactions to finance their crimes.

However, the introduction of latest know-how should be put into perspective, as a result of when the rise of Web 2.0 hit us within the Nineteen Nineties, we confronted comparable issues: a faux hyperlink in a financial institution e-mail; an Indian who known as and requested for distant entry to a PC; and the coup de grace of that second, dad asking for cash on whatsapp as a result of he “forgot his pockets at dwelling”.

Advanced applied sciences comparable to cryptocurrencies and (immutable) tokens play a number one position in Web 3.0 as they signify a way of possession in decentralized blockchain networks. take into consideration the latter fraud From NFTs, or non-fungible tokens, that give possession of a selected type of cash like cryptocurrency, from art work to memes to tweets, to many different digital property with out revealing any private data.

Cryptocurrencies and (immutable) tokens play a number one position in Web 3.0 as they signify a way of possession in decentralized blockchain networks. / Photo: Sigmund (Unsplash)

THE Web 3.0 allows the dissemination of cooperative governance constructions for beforehand centralized merchandise. A joke, a bit of artwork, an individual’s social media product, or tickets to their favourite occasion are all examples of tokenization. The gaming enterprise is an important instance of a paradigm shift. Gamers typically complain about points and bugs that seem of their favourite online game.

It permits gamers to secretly put money into a recreation and vote on the way it ought to work, identical to Lumx Studio’s current hit. It’s a collaborative effort between recreation builders and players themselves. Web 3 is utilized by main Web 2 corporations like Meta and Ubisoft to create digital worlds like Facebook’s Metaverse.

Non-Fixed Tokens (NFTs) are serving to to reinvent the gaming enterprisepermits gamers to turn into the immutable proprietor of sure recreation objects they purchase with out having to determine themselves and even must enter their private data into any system.

Web 3.0 will create a fairer Internet that empowers people to be sovereign – that means the power to personal and management who advantages from their time and knowledge. In addition, Web 3.0’s decentralized blockchain protocol permits individuals to connect with the Internet with out growing in centralized repositories.

We are on the epicenter of a serious cultural shift within the means by which our data is distributed, permitting us to perpetually consider the content material of our lives.

Next: Web 3.0 / Decentralization.


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