Google’s I / O Conference offers a brief vision for the future.

Google’s I / O Conference offers a brief vision for the future.

SAN FRANCISCO – There was a time when Google offered a brilliant vision of the future with driverless cars, an enhanced reality fountain, an unlimited collection of emails and photos, and text predicting how to complete sentences in progress. What was

A more modest Google display was on Wednesday when the company launched its annual developer conference. Google of 2022 is more practical and sensible – for technology fans, like its business-centric rivals at Microsoft than Fantasy Playland.

And that, in terms of design, according to all appearances. The bold point is still out there – but it’s too far. Professional executives who now run Google are focused on making money from these years of research and development.

The company’s greatest condition in artificial intelligence does not mean that science fiction will come to life, at least for now. This means more subtle changes to existing products.

“AI is improving our products, providing them with more helpful, more accessible, and innovative features,” Google chief executive Sundar Pachai said on Wednesday.

In a brief presentation of Wow Moments, Google insisted that its products were “helpful.” In fact, Google executives used the words “help,” “help” or “helper” more than 50 times during the two hours of keynote speeches, including a marketing campaign for their new hardware product along the line: “When it comes to helping. We can’t help but we can help.

It has introduced a cheaper version of its Pixel smartphone, a round-screen smartwatch and a new tablet coming next year. (“The world’s most helpful pill”)

The biggest applause came from a new Google Docs feature in which the company’s artificial intelligence algorithms automatically summarize a long document into one paragraph.

At the same time, it was not immediately clear that some of the other important functions, such as language models that better understand natural communication or that could break down a task into logically smaller steps, would ultimately be the next generation of computing. Will take you to what Google has. Said

Definitely some new ideas are helpful. In a demonstration of how Google is improving its search technology, the company introduced a feature called “MultiSearch”, in which the user can take a picture of a shelf filled with chocolates and then the best revised dark chocolate bar. Can find image.

In another example, Google showed you how to search for a picture of a particular dish, such as Korean Astrid Fried Noodles, and then search nearby restaurants that serve this dish.

Most of these capabilities are reinforced by the profound technical work that Google has done over the years using so-called machine learning, image recognition and understanding of natural language. For Google and other big tech giants, this is a sign of evolution, not revolution.

Combined technologies such as cloud computing and storage may make digital services easier and faster for many companies than in the past, but building infrastructure – such as language models of artificial intelligence – is so expensive and time consuming that only Only the richest companies can. Invest in them.

As is often the case at Google events, the company did not spend much time explaining how it makes money. Google raised the issue of advertising – which still accounts for 80% of the company’s revenue – an hour after other announcements, highlighting a new feature called MyAid Center. This will allow users to request fewer ads from specific brands or to highlight topics they would like to see more ads about.

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