In Decentraland, meet the Brazilians who lead Metaverse Fashion Week.

In Decentraland, meet the Brazilians who lead Metaverse Fashion Week.


Giovanna Graziosi Casimiro: “Decentraland is a virtual world on decentralized blockchain and is managed by its users”

Launched in February 2020 as a platform that allows players to interact, create, sell and buy items using. Cryptocurrency Sister Polite and In March of this year, at Metaverse Fashion Week, a virtual fashion show that brought together more than 30 luxury brands. The platform event brought together brands such as Dolce & Gabbana, Tommy Hilfiger, Forever 21 and Pico Robin on Fashion Street, which sold for ورس 2.5 million to the Metavers Group in November last year. Estate company that specializes in virtual land.

Producer and host of the show, Brazilian Giovanna Graziosci Casimiro spoke. Forbes Brazil About the behind-the-scenes and conceptual opportunities of the project, as well as the intersection between Metavers and Web3. Decentraland is even strengthening ties in Brazil with brands such as Outback, which sponsored the wedding of Brazilian designer Rita Vu in Decentraland, and Hosi, a platform specializing in housing. “There is an opportunity for brands to expand their identity beyond the boundaries of the physical space. In addition, for the first time, consumers will be able to create things together with brands that transform the creative process into something truly interactive.” “Yes,” says Gigi, referring to the meteor’s potential.

Read more: Metavers parade includes Dolce & Gabbana, Tommy Hilfiger and Pico Rabane

From University to Metavers

“I began my journey in the field of art and technology in 2009 with theoretical and practical research in the field of multimedia installations and XR at UFSM. Gradually, I went deeper into creating and managing projects in the field, and after completing my master’s degree in art and technology, I moved to Senac Santo Amaro in Sao Paulo. Taught as Professor of Bachelor’s Degree in Digital Design.Then I started my PhD at FAUUSPP in Open Source and Open Heritage, and at the same time started producing many VR and AR projects around the world. Since then I have grown as an XR producer, accumulating experience in a variety of fields, including consulting for projects related to physical computing, IoT, civic installations and virtual and expansion worlds. This world attracted me because I Always liked the lively, concise, mystical and challenging, and I think the possibility of recreating reality is very high. ہ ہے۔ The idea of ​​redesigning the world around me in a hybrid way has always fascinated me, and possibly my childhood of sci-fi movies.


Metaverse Fashion Week March brings together some of the top luxury brands in Decentraland.

After all, what is Decentraland?

“Decentraland is a virtual world on a decentralized blockchain and is managed by its users. Therefore, it is a platform that allows three-dimensional world building and real-time access to the web and desktop. It serves as a place to build communities, socialization, narrative and games. Above all, we see Decentraland as a social experience that could point to the future of social media. “

Metavers Fashion Week

“I’ve always loved fashion and fashion, and I’ve worked with technology and fashion projects at different times. But when I started in Decentraland, I thought a lot about being a fashionista. How can I get more involved in the market, and finally this project was entrusted to me by my creative director. It was a gift of life, which combined many of my qualities. We had a total of three months between brand-on-boarding, briefing, district preparation and submission. It was a race against time, but the event, with more than 70 brands, was a success with 108,000 subscribers. We gathered 2 large districts, one for luxury brands, one for streetwear and digital fashion, and a future catwalk for fashion shows. ۔

Relationships with brands

“There is an opportunity for brands to expand their identity beyond the boundaries of the physical space. In addition, for the first time, consumers are able to create things together with brands, making the creative process truly interactive and successful. Changing with more opportunities. I see an opportunity in Web3 for designers to expand their narrative, discover new aesthetics, embellish their products and bring consumers into the world created for them. Invite first-person conversations. This is an opportunity for brands to create a sense of connection and return a unique experience to their captive audience. I was a mix of brand education, all done with 3D creators from the consumer community, which further strengthened the creative economy.

Read more: Decentraland and UNXD host fashion shows in the metaverse.

Avatar and identity extension

“The idea of ​​being able to enhance our identity through avatars is another important factor in shaping the future of who we are on the Internet and our values. We are always ready to help brands come to the platform, and that’s it.” DeCentraland’s mission is to be a hub for the creative community, including brands. Therefore, there are two ways for brands to enter the space: interact with existing creators on the platform, freely share their experiences. Create or contact the Decentraland Partnership team and we will help the creators in the ecosystem introduce the brand and find the right place for it. Their activation. “



Decentraland is a real-life representation similar to the Sims game where players can create, sell and buy items using cryptocurrency mana.

Web3 and blockchain

“The two concepts are intertwined because they are the result of a long process of technological and social development. As for technologies, it is important to note that the idea of ​​decentralized autonomous organizations is reinforced by blockchain and vice versa, because smart contracts validate and protect community decisions, which are invalid after voting. Improvements are made. It makes decisions accurate and secure while maintaining their original values. Another approach is that Web3 integrates with the blockchain the real-time built virtual space, allowing these universes Interactivity and a real economy, outside of a particular game. In Metavers, the creative economy and blockchain become a continuation of the physical world, and I see NFTs as the keys to access. Experience is valued. In addition, NFTs offer a range of functions, rewards, VIP access, and identification. Will initiate further activity as lead stimuli.


The platform also allows for brand actions and other corporate events.

Metavers in perspective

“For me, Metavers is a continuation of our physical world, being part of the narrative that we make reality. That part that allows us to create an extra layer of reality, where everything is possible and we That may be what we want. I am also convinced that Metavers will soon leave the screens, and fulfill its mission of destroying reality as we see it and the creativity of the communities around us. I personally want to see communities thrive and the creative economy thrive. I want to see NFTs on the walls of my room composing my virtual clothes with my body clothes. Metaverse is believed to be a tool for equality and wealth distribution among many people and for building global culture. Therefore, Metaverse is a hybrid space for social, political and economic collective building, through which people build the Internet for people. Allows

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