As far as Melissa is concerned, NFT will not be a “mass epidemic” lasting for months. The Brazilian brand has just debuted in Metavers, with sandals and shoes non-fungible token version. The six models are divided into four categories: rare, epic, mystical and mythical.
Come check it out!
The Fast NFTs began in early 2021, and since then, fashion brands have been moving forward to explore the potential of Metavers. In Brazil, innovation is still in its infancy and, with this first start, Melissa shows that she pays attention to the behavior of new customers.
The brand chose Flux, Stellar, Beach Slide, Flip Flop Free and Position models to launch this type of virtual proposal. A limited amount of NFTs are available in each shoe, all developed and certified by leading technology startup One Percent. Blockchain In Latin America
Innovation and benefits
Paolo Pedo, general director of the brand, explained that Melissa had joined Bergamota Labs, the Grandin Innovation System, to launch the project. The goal was to “use technology as a tool for emotional connection between the brand and its audience.”
Since the public is still not 100% compliant with Metavers, the company has created many real benefits in attracting consumers to NFTs. In addition to discount coupons, those who purchase “Virtual Sandals” will be entitled to exclusive physical products and in-depth tours of the Melissa universe.
Service
Melissa’s NFTs are now available for purchase. On the official website of the initiative. Payments can be made via PIX or credit cards and, in the future, the idea is that they will become an exchange currency for other corrupt assets.
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Collaborated with Carina Benedetti.