Melissa debuts in the NFT universe with six models of virtual shoes.

Melissa debuts in the NFT universe with six models of virtual shoes.

As far as Melissa is concerned, NFT will not be a “mass epidemic” lasting for months. The Brazilian brand has just debuted in Metavers, with sandals and shoes non-fungible token version. The six models are divided into four categories: rare, epic, mystical and mythical.

Come check it out!

Giffy / Melissa / Disclosure

The Fast NFTs began in early 2021, and since then, fashion brands have been moving forward to explore the potential of Metavers. In Brazil, innovation is still in its infancy and, with this first start, Melissa shows that she pays attention to the behavior of new customers.

The brand chose Flux, Stellar, Beach Slide, Flip Flop Free and Position models to launch this type of virtual proposal. A limited amount of NFTs are available in each shoe, all developed and certified by leading technology startup One Percent. Blockchain In Latin America

The image is also colored with a bright purple background with five models of Melissa's shoes.  The ad section shows shoes that have become NFTs and are available for purchase in Metavers.
Melissa chose five of the brand’s classic models to make her debut in Metavers.

Art with Melissa brand example.  This piece contains two text blocks that explain what NFTs, non-fungible tokens are, and how they work.
Revealing the novelty, the footwear label was about introducing Brazilian consumers to the universe of non-fungal tokens.

Melissa brand plastic sandals with iridescent finish.  The model is called Possession and is reminiscent of Melissa who was successful in the 1990's.  The shoe has a colorful gradient background.
Each Melissa model has a specific amount of NFTs available.
Innovation and benefits

Paolo Pedo, general director of the brand, explained that Melissa had joined Bergamota Labs, the Grandin Innovation System, to launch the project. The goal was to “use technology as a tool for emotional connection between the brand and its audience.”

Since the public is still not 100% compliant with Metavers, the company has created many real benefits in attracting consumers to NFTs. In addition to discount coupons, those who purchase “Virtual Sandals” will be entitled to exclusive physical products and in-depth tours of the Melissa universe.

Melissa's shoe ad turned into NFT.  Above, a stellar model, in lilac color and with shiny particles, and a text that explains the benefits that the user will receive upon purchasing a corrupt asset.
Melissa is one of the first Brazilian fashion brands to step into Metavers

Melissa's shoe ad turned into NFT.  Above, the flip floor model, with pink and shiny particles, and a text explaining the benefits that the user will receive when purchasing a corrupt asset.
To attract NFT customers, the company will also offer “real life” benefits such as discounts and exclusive access to products.

Melissa's shoe ad turned into NFT.  Above, the Flux model, in an unpretentious gray color and with shiny particles, and a text that explains the benefits that the user will receive upon purchasing a corrupt asset.
Melissa believes that expanding the brand to Metavers will strengthen customer relationships.

Melissa sandals from the occupation model in yellow, lilac and orange.  Their material is transparent, translucent in the mentioned colors.  They are all arranged together in a branded display stand.
The Brazilian Melissa was created in 1979 and is now available in more than 70 countries.

A black woman with long hair is taking pictures outside.  It has a round mirror, which reflects the blue sky and white clouds.  She wears light blue jeans, a colorful body suit and Melissa sandals in white, blue and purple.
The label is one of the most popular in the footwear industry and has a successful collaboration with names such as Carl Lagerfield and Vivian Westwood.

Melissa brand translucent lilac slippers on a red background
To enter the NFT market, Melissa chose six classic models.
Service

Melissa’s NFTs are now available for purchase. On the official website of the initiative. Payments can be made via PIX or credit cards and, in the future, the idea is that they will become an exchange currency for other corrupt assets.


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colunailcamariaestevao On Instagram. Until the next!

Collaborated with Carina Benedetti.

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