NFT buyers receive collector’s items from Exu da Grande Rio.

Fabrício Villa Flor de Carvalho, a fan of the Grande Rio Samba school, had an unforgettable day at Cidade do Samba. Buyers of the legendary NFT (non-fungible token) created by IDG – a platform for the development and commercialization of NFTs – in partnership with the association, Karioka was also entitled to a digital product and memorandum, an original in this case. A piece from the 2022 Samba School Parade: An original flag used on one of the floats. As a bonus, he also won a meeting with Demerson de Alvaro, an actor who introduced the plot’s Exu, orixá theme at the Carnival of Rio de Janeiro’s Champion School Parade.

The “Legendary” category sold for NFT $ 1,000, approximately R $ 5,000. Memoirs and experiences associated with digital collectibles served as a way to add even more value to tokens.

According to Dapp Radar, in the first quarter of 2022, the non-fungible token market shipped to around US 12 12 billion, and the growth in aspects of Brazilian culture is becoming increasingly evident.

Grande Rio followed the evolution of the market and launched an unparalleled collection of accumulated cards in partnership with IDG, a company that already has a portfolio of NFTs aimed at sports and entertainment fans. The universe is. This collection contains special cards that represent the unique moments of the 2022 Carnival winner’s parade at the Rio de Janeiro Special Group.

Carvalho, 47, describes the purchase process and the moment he received the piece: “JI was already looking at the digital asset market and I realized that Grande Rio would be quite influential about the Front Commission, considering the way the actor was presented for this parade. Happened and it was a big coincidence, I commented on digital assets with a friend and when I got home I went looking for something in that regard, and when I played in search of NFT Grande Rio, so That’s all there is to it. I saw that it was a unique thing and I did not think twice, I bought it. I was born and raised in the Duque de Caxias, I was born in 1974 and Grande Reo 1988. My father was practically one of the founders of the school with the Soares family, so this is a family connection. When I thought of Samba School NFTs, I immediately thought of Grande Revue and when I looked up and saw that being a unique and legendary subject, it was indescribable.

The participation of the actor who paraded while imitating Exu in Grande Rio was amazing for the collector. “It’s an honor for me to be immortalized in the NFT, just as it is an honor to parade through the Grande Rio representing Exu and to win this unprecedented championship for the school. After the parade, the school Informed me about this NFT action, I did some more research on the subject. I can say that I am still a child in this matter, but I am getting more and more information “, Demerson De Alvaro emphasizes.

For Sylmara Multini, IDG CEO who was also present at the meeting, the purchase of this digital collectible is a significant step towards consolidating NFT culture in Brazil: “We know this market is booming, especially in Brazil, And the creation of NFTs covering diverse cultural backgrounds opens the door to the stability of this sector. We did our best to diversify the culture of NFTs and it was a great milestone to remember this moment forever in the Greater Revue. The market for NFTs is global, people are moving away from buying physical items and digital goods, and the collection industry is moving in that direction. “

Read also: AfroGames, a project of AfroReggae, trains 100 more students in the favela of Vigário Geral

Orixá’s digital token, sold for ڈالر 1,000, gives the buyer the right to the memo provided at Cidade do Samba.

Mangueira also enters the universe of NFTs.

Mangueira has announced that he is stepping down as the flag bearer of Squel Jorgea Avenue after shining for eight carnivals as the great patron of the school pavilion. And her last participation in the green and pink fashion show was also immortalized in the recently launched NFT by IDG, a platform that specializes in digital collections. Squel, a member of the verde-e-rosa, granddaughter of Xangô da Mangueira and niece of Matheus Olivério, who has been with her in recent years, said that carrying the flag of “Dear School” was a dream come true. Her daughter: “I’m glad to think that a picture from the last show will die in NFT.”

The school’s commercial director, Celia Dominguez, comments: “Mangueira likes to combine tradition and modernity. The school has NFTs to prove it. The NFT affiliation that brings Squel and Matheus is a monument Which will make any heart tremble at the carnival love: The flag used by Mangueira at the 1998 Champions Parade, when Chico Buarque was the subject of the school plot!

“That’s the difference between us: artistic NFTs, with memories. IDG is honored to present this piece of history. We look forward to seeing who will be lucky enough to take home NFT Legends and the flag!” Says IDG CEO Sylmara Multini.


Founded in California (USA), IDG is a global digital collection company that specializes in NFTs, memory and Fan experience. IDG’s mission is to become a global leader in digital collectibles in the sports, musical and artistic segments, in addition to acting in events, entertainment, tickets and private collections. Our digital ecosystem allows our users to discover a unique and secure platform, and take them on a fun journey into the world of digital collections with exclusive content. The company cherishes the memory of its partners and commands their stories through NFTs and experiments that mark concrete steps in intellectual property rights. Join our community of collectors!


Leave a Comment

Your email address will not be published.