The date for Audi’s merger with Sauber has been set

( – On September twenty seventh, the German automobile producer Audi will formally announce that it’ll develop into a shareholder of the Swiss crew Sauber. What has been one in all Formula 1’s worst saved secrets and techniques appears to have come to an official conclusion.

Oliver Hoffmann (CTO) and Markus Duesmann (CEO) from Audi.


Sauber, which can compete in Formula 1 as Alfa Romeo till the tip of 2023 as a result of a sponsorship deal, introduced an “imminent announcement” on its Twitter feed on Thursday morning. specifically for September 27. The tweet included the hashtag #KeepMakingHistory, that means “Let’s maintain making historical past!”

It was instantly clear to trade insiders that this would possibly truly simply be an Audi deal announcement, and has now been in a position to verify this by means of additional analysis.

What the important thing figures for Audi’s entry into Sauber will appear like stays a matter of hypothesis for now. Recently, there was speak of shopping for the ultimate 75 % of the crew’s shares (by 2026), the deal shall be carried out in a number of tranches, which can initially begin at 25 %.

Former crew proprietor Finn Rausing (Tetra Pac) needs to maintain the remaining 25 %, a minimum of in response to the newest info from “Radio Paddock”. Nevertheless, in response to well-informed sources, the crew shall be known as Audi and can seem as a “pure” works group.

A brand new chapter within the historical past of Sauber Motorsport

A brand new chapter begins for the Sauber crew. The founding father of the corporate, Peter Sauber, bought the final of his shares in 2016 to the funding firm Longbow Finance, the place the Rausing household additionally appeared as companions for the primary time.

Alfa Romeo has been the title sponsor of the Swiss racing crew since 2018 and has been the only namesake since 2019. However, the cooperation with the Alfa Romeo model will finish on the finish of 2023 – an inevitable consequence of the entry of Audi, as a result of in any other case two competing automobile producers can be concerned in the identical crew.

What’s new from Porsche?

While Audi’s entry into Formula 1 from 2026 is already taking concrete types, there’s nonetheless no concrete information from sister firm Porsche. According to experiences, a partnership with the prevailing crew won’t be thought-about after the Red Bull deal was terminated, however various situations shall be thought-about.

Nor is it an issue, a minimum of in response to ‘’, a three way partnership with Michael Andretti, who needs to take part in Formula 1 like Porsche. There is little question that Andretti-Porsche has followers each amongst followers and on the Formula 1 circuit.

Why Wolf vs Andretti however for Andretti-Porsche

For instance, Mercedes crew boss Toto Wolff has all the time been in opposition to sending Andretti’s privately run crew because the eleventh entrant to the unique Formula 1 membership. However, if Andretti had a world-renowned OEM like Porsche, he would change his thoughts.

“If somebody is new to Formula 1, everybody can contact the FIA,” says Wolff. “Then the FIA ​​and Formula 1 have to grasp whether or not such a crew can be useful for our enterprise or not. It hasn’t occurred but.”

“But now, when the crew comes collectively with the OEM, the necessities are fully totally different. I say from my perspective as a shareholder of the crew: If the pie will get larger, I’ve no drawback sharing the pie with extra folks than earlier than.

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What Wolff means: While Andretti’s crew is well-liked with followers, the monetary advantages it brings to Formula 1 are manageable. On the opposite hand, a producer like Porsche, for instance, has massive blue-chip sponsors who ebook perimeter promoting at racetracks, thereby making the pie larger for everybody.

If the pie is not getting larger, it is comprehensible that present groups have a vested curiosity in not sharing with extra folks. Wolff explains: “Formula 1 thrives as a result of we have now ten groups with their DNA who’ve invested a number of billions in Formula 1 over time. That’s what made Formula 1 what it’s at the moment.”

Wolff: There’s quite a lot of controversy surrounding the story of his affect

It’s an funding that those that make it need to shield. Wolff has by no means hidden his place on this situation. At the identical time, he says that he doesn’t have the authority to make selections: “I can provide my opinion. But I believe Mohammed (bin Sulayem, FIA president) and Stefano (Domenicali, Formula 1 CEO; editor’s be aware) are their selections.”

“It does not matter what I say: if Stefano thinks this sponsorship will herald more cash, he’ll assist it. And if the FIA ​​thinks that the eleventh crew shall be good for Formula 1, they will even assist it. The groups don’t have anything to say. All the tales about Toto’s affect in excluding different groups are pure polemics, “stated Wolff.

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